Bold, Expressive Typography
Brands are moving away from safe, minimal type toward custom, expressive lettering that carries personality on its own — especially in social media creatives and packaging.
Sustainable Packaging Design
As consumers pay closer attention to sustainability, packaging design is leaning into visible recycled materials, minimal ink coverage, and honest, uncluttered layouts.
Nostalgic Colour Palettes
Warm, slightly retro colour palettes are showing up across branding and print design, offering a sense of familiarity alongside modern layout techniques.
Modular Brand Systems
Instead of a single rigid logo lockup, more brands are adopting modular identity systems — flexible logo marks, colour variants, and layout grids that adapt across formats.
Hand-Crafted Details
Subtle hand-drawn illustrations and imperfect textures are being used to counterbalance overly polished, AI-generated visuals, giving brands a more human feel.